The PR Agency That Speaks Your Industry’s Language  

From racking compliance to renewable construction, trade associations to specialist manufacturers, local businesses and flower arrangers, Aura PR builds your authority and makes your story land with the RIGHT audience. 

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Specialist PR made in Lincoln,
Trusted UK-wide  

We know your world. Not just your brand. 

Most PR agencies will tell your story. We go the extra mile.  

 We take the time to fully grasp your industry, whether that’s SEMA racking safety standards, ICF construction methods, or the regulatory space your trade association needs to navigate daily. 

That depth of knowledge means less briefing time for you, targeted coverage that works hard, and a story that gets you noticed. Plus, communications that actually carry authority in your sector. 

Social follower growth delivered for SEMA in 2023

Increase in impressions across SEMA platforms

Trusted partner to ICFA for PR, social & web

Years’ combined marketing & PR expertise

If you think your sector is too specific you’ve come to the right place. 

Book Your Free Consultation
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Targeting YOUR audience, not everyone and their dog

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I’m Fred and I’m not your target audience

We believe in targeted PR and communications, rather than blanket numbers which never convert into sales. We will get to know you, and everything there is to know about your audience, before getting to work on a strategy that works for you. Whether its PR that gets your business name in the right publications, improving the story told through your website or boosting communication on social media channels, we can help you out.  

 

Let’s do it. 

FREE PR audit and consultation with our experts? 

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Full-service PR & communications and marketing,
sector-fluent

We’ve spent years embedded in all sorts regulated and specialist markets. When you work with Aura PR, you get a team that takes time to genuinely understand your world.  

We specialise in: 

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Warehouse & Racking

Safety compliance, SEMA guidelines, storage systems

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Trade Association & Non-Profit

Membership communications,  standards bodies, sector advocacy, awareness, impact storytelling

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Construction

ICF, RIBA CPD, low-carbon building systems, construction materials, awards

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Manufacturing & Logistics

B2B product PR, industry media, exhibitions

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SMEs & Growing Brands

Brand building, digital PR, social growth

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Tech Businesses

Impact storytelling, member engagement, making tech products and services shine to wider audiences

Our Services

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Public Relations

You know your company is great, and we know your company is great, now it’s time to make sure everyone else knows it too! Now, let’s get you noticed!

Find out about Public Relations service

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Marketing

Marketing is all about building your brand and delivering results, but you can’t do this without putting the foundations in place. We’ll help you create a strategic plan that brings sales through the door.

Read about our marketing services

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Digital 
Marketing

In our digital world, if you’re not seen online, you could be missing out on potential customers. We use data-driven insights to understand your audience, select the best channels, and get results.

Need a digital marketing agency?

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Branding

Every business needs a brand. It’s what makes you, you. Everything, from your logo to your website and even the tone of voice you use, weaves together to tell your story and make you shine.

Let’s give your branding a boost

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Presentations

You’ve heard the term ‘death by PowerPoint’! It doesn’t have to be this way! We cut through the waffle and give your presentation a touch of pizzazz to make you truly memorable.

Find out about our presenation creation service

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Social Media

You post an idea, pop it on social media and suddenly everyone notices you, or maybe not! Success lies in the details, and we’ve got the key to making your socials sparkle.

Let’s improve your social media channels

Testimonials

We know that we are good, but don’t take our word for it.

Richard (Arboreal Marketing)

Aura PR is an exceptionally dedicated agency, as part of our team, Becky works extremely hard to make PR content create as much impact as possible.  Aura PR has real expertise in building concrete links with key partners, associations, and media outlets which means we consistently see an increase in our media coverage and a return on investment for our owned and paid media.

El (Flying Flowers)

Becky has been an absolute pleasure to work with. She quickly understood our brand and the content is always on time, to a high standard, and thoroughly researched.

Christopher (ICFA)

Christopher Stride, Chairman, ICFA – “The Insulating Concrete Formwork Association (ICF) has worked with Aura PR for almost five years and I can say that one of the biggest benefits is the time they put into educating themselves about our business and the ICF industry. That means they have the skills and knowledge they need to lead on our PR, social media and website activity themselves, thus reducing briefing time to a minimum. I like the way they are always searching out new opportunities to promote our business plus they continuously make our narrative sound fresh and engaging. I trust Becky’s experiences and skills and have always been confident that Aura PR will effectively lead our campaigns and deliver on time and within budget.”

Spencer (Teepee)

Recently appointed Aura PR marketing to look after our LinkedIn account, all I have to do is simply send images with a brief outline and they do the rest, would highly recommend them’

Becky (Elevate)

Becky came as a recommendation to us and our experience with Aura PR was nothing short of excellent.  Becky’s thorough understanding of our business, coupled with Aura PR’s professionalism and commitment to excellence, made the entire process seamless. From the initial consultation to the delivery of our RIBA approved CPD, the attention to detail was outstanding.  Communication was smooth, and all deadlines were met.  The results surpassed our expectations, and we look forward to future collaborations with Aura PR.

Keith (SEMA)

AURA PR has been instrumental in driving our association's success, helping us establish a strong voice in the industry and gain recognition for our commitment to racking safety support across the UK. Over the years, we have built a great relationship with Aura, making it feel like they are a part of our in-house team. They adeptly oversee everything from our media coverage and advertising to branding, as well as social media and blog content management. In 2023 alone, they boosted our follower growth by an impressive 126% and increased our impressions by 142%. What sets AURA PR apart is their deep understanding of the value of our mission. Because of this, they are able to consistently deliver a strong and consistent message across all our platforms, further enhancing our impact and reach.

Carl Bailey (Elevate)

Working with Aura PR was a very smooth experience, our brief was very quickly understood, and taken from concept to a high quality first draft in a short time. Aura PR kept us regularly updated with progress and were very responsive to any changes requested along the way. We were very pleased with the finished product which launched on time and has been very successful for us, providing key educational content about our systems and sustainable construction.

Our wide range of clients receive thoughtful responses to their challenges with dynamic marketing and PR campaigns that really deliver.

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