Setting sail to counter myths about disability

Client: Project Telecom plc

As sponsors of several epic expeditions, Project Telecom plc charged AURA PR with the task of publicising the voyage of a crew of disabled wheelchair users who set sail around the UK in a specially adapted yacht, The Inventure.

The expedition was led by tetraplegic Trevor Jones, famous for plucking Richard Branson from the waves when his balloon crashed following an Atlantic crossing.

Their aim: to create positive images of the achievements people with disabilities can realise.

The campaign received extensive coverage in national and local newspapers, national and local radio, several regional TV stations, local radio, disability and maritime specialist media.

BACK TO CASE STUDIES MAIN PAGE