Landmark proposal for the east midlands

Client: Sky Vault project team

The Great East Midlands Landmark competition in November 2001 was won by the Sky Vault project team 2hD who designed a mesh of thin steel cables and supporting arches that could span any major transport route in the region.

A landscaped pavilion next to the landmark will lead visitors to the Sky Vault where they will descend into a room below ground level.

People will be able to digitally access experiences of life in the region with words and images recorded from collective and individual viewpoints.

AURA PR recently issued a press release on behalf of the Sky Vault project team, revealing the five sites that had been short-listed as possible hosts for the Sky Vault landmark.

The release prompted articles in regional daily newspapers, including the Nottingham Evening Post, Lincolnshire Echo, Derby Evening Telegraph and the Leicester Mercury.

It was also featured in weekly newspapers, including the Grantham Journal and the Coalville Times, and was the front-page story of the Newark Advertiser that week.

The release also prompted articles on BBC Online and a radio phone-in on BBC Radio Northamptonshire.

The Sky Vault team is keen to press home key messages about the project, such as the idea that it will be a landmark for the East Midlands as a whole, but it has had to handle negative comments and opinions in, for example, newspaper articles.

AURA PR has advised team and board members on managing negative publicity and has prepared a series of guidelines to be followed.

AURA PR is also in the process of organising a series of media training workshops for Sky Vault board members.

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