Creating a Corridor of Power

Client: University of Wolverhampton

> View/download .pdf about the project

Objectives:
- To launch the Wolverhampton Telford Technology Corridor among SME's and partners in the corridor area
- To generate enquiries to participate in the £28m scheme
- To recruit 150 delegates to the event

Strategy and Plan:
AURA worked with Worcester based Dynamo Marketing Communications to develop a strategy and tactical programme to recruit delegates via publicity and direct mail. The team sourced the services of Charles Morgan, MD of the Morgan Motor Company as keynote speaker on the day. AURA and Dynamo produced a range of delegate materials for use on the day and stage managed a successful photocall.

Measurement and Evaluation:
In total more than 1.5million people had the opportunity to read or hear about the launch of the Wolverhamton Telford Technology Corridor with eight live and recorded radio interviews carried across BBC and independent radio stations covering the West Midlands region, preview articles and launch event coverage in the Wolverhampton Express and Star, Shropshire Star, Birmingham Post and Birmingham Evening Mail and a feature in the November 2003 edition of Business Report.

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